120 million automatic transmissions are ready to be serviced -- seven out of ten cars on the road. it is a staggering figure, but it can amount to some pretty staggering sales for those who merchandise filter and fluid changes to technicians and do-it-yourselfers. in fact, transmissions could be the specialty maintenance focus of the future. there is one major obstacle. absolutely nothing has been done to communicate transmission preventive maintenance to the consumer. with this in mind, anything you do is bound to increase sales.
Various studies point up the profitability and importance of transmission parts.
The 1993 Frost & Sullivan Study shows Drivetrain parts at nearly $900 million per year and that the annual growth rate through the year 2000 will be nearly 3%.
Motor Age magazine found that transmission service ranked 4th in profit at the installer level!
The average age of vehicles on the road is over 8 years. Over 50 Million vehicles are over 10 years old. As consumers hold on to their vehicles longer, they will service them better and/or experience more repairs.
Virtually all new vehicle are now utilizing electronics (sensors, solenoids, control modules, etc.) Minute dirt particles can interrupt the operation of these transmissions. A regularly scheduled filter and fluid change can reduce the possibility of failure.
Also, owners of sport utility vehicles, pick-ups, vans, etc., tend to perform more maintenance on their vehicles or have more maintenance work done for them.