Another reason to partner with ATP is because we are the "Preferred" Brand. The random survey of 100 installers, mentioned earlier, also focused on brand equity. Here's what installers had to say:
Brand which was Mentioned First on an Unaided basis
| ATP |
90% |
| AC Delco |
4% |
| Fram |
3% |
| NAPA |
2% |
| Other Brand |
1% |
| Could not recall |
2% |
| Total |
100% |
Base(100)
|
|
Brand Installed More Often
|
ATP
|
90% |
| Fram |
4% |
AC Delco |
3% |
| NAPA |
2% |
| Proguage |
1% |
| Total |
100% |
| Base(100) |
|
• Quality, Coverage, Price and Program! You get it all from ATP!
Reasons for selecting ATP Brand
| Quality |
52% |
| Availability |
34% |
| Price |
24% |
| Stocking |
22% |
| Program |
6% |
Each Respondent answered all areas.
- How Do We Stack up against the competition?
Helpful materials, reputation, quality, full-line, service, value... you and your customers get it all from ATP!
- Lets not forget the 3rd HAND PAN GASKET
With our unique gasket design, transmission filter replacement is done right - and done fast. The installer simply pushes the bolts through the small "guide" holes found at the tab locations, that helps the bolts "hold" the gasket in place while you install the pan. No gasket cement is needed. And, we've put the installation instructions right on the box so the installer is sure to get it right every time.