The ATP Sales Effort
A direct sales force of nearly 50 serve the ATP distributors. All sales efforts are directed at pulling the product through the distribution chain. We know that the product isn't really sold until it is installed on a vehicle.
ATP's unique sales and marketing program is comprised of a stocking, merchandising and selling effort focused on maximizing profits and inventory turns for the distributor and his jobbers who have professional installers among their customer bases.
While we and our customers feel there are many positive, unique elements to the Total ATP Program, what really sets us light years apart from the competition is the Level Program.