You can find the following materials on our website in the Featured Products Area:

New Chemicals Flyer
Suggested WD stocks for these new chemicals
New Items List
PowerPoint presentations outlining the technical details and features/benefits of each new chemical
Quality chemicals to simplify your inventory requirements

ATP proudly announces:

Multi-Vehicle Power Steering Fluid, No. AT-214

Synthetic fluid formulated for ALL power steering systems including Pentosin (for European vehicles). AT-214 replaces Pentosin CHF11S and CHF202 (synthetic), it cannot be used to top off CHF7.1 (mineral based oil – earlier models). However, if you are flushing and refilling the entire power steering system, No. AT-214 can be used to replace Pentosin CHF7.1.
64 fl. oz. size for professional full flush and refill services.
4 per case, 400 per pallet (100 cases)

Selling points:

One part number for all power steering fluid requirements
Replaces Pentosin fluids (see above)
Professional flush and refill service size. Will work with BG and Wynn’s flush machines. BG and Wynn’s currently do not offer this product.
64 oz. (2 quarts) price is $24.46 jobber, car dealer price is $14.96 per liter (1.056688 Quart)
Full synthetic fluid

CVT Fluid, No. AT-215

For ALL CVT (continuously variable transmission) applications. Belt or chain driven – Audi, BMW, Dodge, Ford, Honda, Jeep, Lexus, Mitsubishi, Nissan, Subaru, Toyota – ALL!

Selling points:

One part number for all CVT applications. (A competitor’s CVT fluid is only for belt driven applications.)
Competitively priced with Valvoline, Motorcraft; priced less than many car dealer brands. Car dealer brands can only be used for the appropriate “make.”
12 per case, 672 per pallet (56 cases)

ATP Solution Simple™, No. AT-216

Synthetic Multi-Vehicle Automatic Transmission Fluid. Formulated for today’s transmissions performance demands. Excellent stability in low and high temperature operation. Reduces wear and deposits under normal and severe duty conditions. A PREMIUM fluid for virtually ALL automatic transmissions (see flyer for transmission coverage). Backward compatible with older ATF’s. Not for use in CVT or Ford Type F applications.

Selling points:

One part number for virtually all automatic transmissions
A PREMIUM synthetic fluid competitive with Amsoil, Redline and Royal Purple.
Can be used in place of today’s special fluids – Dexron VI, Mercon SP, LV, Toyota WS, etc.
Price competitive with Amsoil, Redline, Royal Purple. Lucas does not offer an equivalent.
12 Per case, 672 per pallet (56 cases)

Titanium™ Synthetic ATF Protectant, No. AT-217

This supplement can be used to enhance Dex/Merc ATF to perform like Chrysler ATF+3®, ATF+4®, Toyota Type T IV, Honda and other highly friction modified fluids.
Enhances Dex/Merc ATF into a stable fluid like Mercon V®, Dexron VI®.
Enhances synthetic ATF to perform like Audi, BMW, Jaguar, Land Rover, Lexus, Mercedes Benz, Porsche and VW ATF’s.

Selling points:

Competitive with competitor’s Platinum supplement (performance and price).
For customers who currently use this type of product.
12 per case,1620 per pallet (135 cases)

How do I sell the current supplements, new supplement and new ATP Solution Simple™?

BULL’S EYE
The Best – Single Purpose Supplements

Part No. AT-203 Friction Modifier and Part No. AT-206 M Five Alternate were specifically blended for certain transmission applications. These products were tested in the same lab with the same test parameters as the original equipment fluids. These supplements create fluids very similar to the original equipment fluids – BULL’S EYE!

One Band Out from the Bull’s Eye

ATP Solution Simple™, No. AT-216, is a multi-vehicle transmission fluid. Blended for today’s fluid requirements, this synthetic fluid provides a worry-free product and a simple inventory solution.

It’s On the Board

Titanium™ Synthetic ATF Protectant No. AT-217, is there for competitive purposes. For less discriminating customers (installers) who have used a competitive product. Best used in vehicles that do not have much clutch plate wear and have regular transmission services. A vehicle with over 100,000 miles with no previous transmission maintenance service could be a gamble.

Get Your Share!

“The Freedonia Group, a market research firm based in Cleveland, is predicting that the U.S. demand for synthetic lubricants and functional fluids will expand more than 3 percent per year to $4.8 billion, with growth rising at an even faster pace in volume terms to reach 520 million gallons. Engine oil and hydraulic/transmission fluid will experience the fastest gains, the firm contends, as synthetics begin to penetrate the medium and heavy-duty truck market, and as increasing new vehicle lubricant requirements and growing consumer acceptance further expand synthetics’ share of the light-vehicle market.”

Source: Automotive Week, March 26, 2010
Molinaro Communications, Inc.

Good Selling!


You can find the following materials on our website in the Featured Products Area: New Chemicals Flyer Suggested WD stocks for these new chemicals New Items List PowerPoint presentations outlining the technical details and features/benefits of each new chemical Quality chemicals to simplify your inventory requirements ATP proudly announces: Multi-Vehicle Power Steering Fluid, No. AT-214 Synthetic fluid formulated for ALL power steering systems including Pentosin (for European vehicles). AT-214 replaces Pentosin CHF11S and CHF202 (synthetic), it cannot be used to top off CHF7.1 (mineral based oil – earlier models). However, if you are flushing and refilling the entire power steering system, No. AT-214 can be used to replace Pentosin CHF7.1. 64 fl. oz. size for professional full flush and refill services. 4 per case, 400 per pallet (100 cases) Selling points: One part number for all power steering fluid requirements Replaces Pentosin fluids (see above) Professional flush and refill service size. Will work with BG and Wynn’s flush machines. BG and Wynn’s currently do not offer this product. 64 oz. (2 quarts) price is $24.46 jobber, car dealer price is $14.96 per liter (1.056688 Quart) Full synthetic fluid CVT Fluid, No. AT-215 For ALL CVT (continuously variable transmission) applications. Belt or chain driven – Audi, BMW, Dodge, Ford, Honda, Jeep, Lexus, Mitsubishi, Nissan, Subaru, Toyota – ALL! Selling points: One part number for all CVT applications. (A competitor’s CVT fluid is only for belt driven applications.) Competitively priced with Valvoline, Motorcraft; priced less than many car dealer brands. Car dealer brands can only be used for the appropriate “make.” 12 per case, 672 per pallet (56 cases) ATP Solution Simple™, No. AT-216 Synthetic Multi-Vehicle Automatic Transmission Fluid. Formulated for today’s transmissions performance demands. Excellent stability in low and high temperature operation. Reduces wear and deposits under normal and severe duty conditions. A PREMIUM fluid for virtually ALL automatic transmissions (see flyer for transmission coverage). Backward compatible with older ATF’s. Not for use in CVT or Ford Type F applications. Selling points: One part number for virtually all automatic transmissions A PREMIUM synthetic fluid competitive with Amsoil, Redline and Royal Purple. Can be used in place of today’s special fluids – Dexron VI, Mercon SP, LV, Toyota WS, etc. Price competitive with Amsoil, Redline, Royal Purple. Lucas does not offer an equivalent. 12 Per case, 672 per pallet (56 cases) Titanium™ Synthetic ATF Protectant, No. AT-217 This supplement can be used to enhance Dex/Merc ATF to perform like Chrysler ATF+3®, ATF+4®, Toyota Type T IV, Honda and other highly friction modified fluids. Enhances Dex/Merc ATF into a stable fluid like Mercon V®, Dexron VI®. Enhances synthetic ATF to perform like Audi, BMW, Jaguar, Land Rover, Lexus, Mercedes Benz, Porsche and VW ATF’s. Selling points: Competitive with competitor’s Platinum supplement (performance and price). For customers who currently use this type of product. 12 per case,1620 per pallet (135 cases) How do I sell the current supplements, new supplement and new ATP Solution Simple™? BULL’S EYE The Best – Single Purpose Supplements Part No. AT-203 Friction Modifier and Part No. AT-206 M Five Alternate were specifically blended for certain transmission applications. These products were tested in the same lab with the same test parameters as the original equipment fluids. These supplements create fluids very similar to the original equipment fluids – BULL’S EYE! One Band Out from the Bull’s Eye ATP Solution Simple™, No. AT-216, is a multi-vehicle transmission fluid. Blended for today’s fluid requirements, this synthetic fluid provides a worry-free product and a simple inventory solution. It’s On the Board Titanium™ Synthetic ATF Protectant No. AT-217, is there for competitive purposes. For less discriminating customers (installers) who have used a competitive product. Best used in vehicles that do not have much clutch plate wear and have regular transmission services. A vehicle with over 100,000 miles with no previous transmission maintenance service could be a gamble. Get Your Share! “The Freedonia Group, a market research firm based in Cleveland, is predicting that the U.S. demand for synthetic lubricants and functional fluids will expand more than 3 percent per year to $4.8 billion, with growth rising at an even faster pace in volume terms to reach 520 million gallons. Engine oil and hydraulic/transmission fluid will experience the fastest gains, the firm contends, as synthetics begin to penetrate the medium and heavy-duty truck market, and as increasing new vehicle lubricant requirements and growing consumer acceptance further expand synthetics’ share of the light-vehicle market.” Source: Automotive Week, March 26, 2010 Molinaro Communications, Inc. Good Selling!
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