Executive Summary

New interior ventilation filters:
— 66 Premium Vent Filters
— 124 Value Line Vent Filters
Over 95% market coverage
Coverage for over 10.9 million more vehicles
Pricing for the new numbers is shown on the attached New Item List. Please note availability dates on some new items.

Attached is a New Item List for new Premium Interior vent filters. And … an expanded line of Value Line vent filters.

Now you have a choice – one supplier, two lines and a way to sell more profitability.

For your customers that demand a high quality equal to original equipment or better interior ventilation filter, provide them with the ATP Premium replacement.

These filters feature activated carbon to remove odors and a static charge to remove fine particles, dust, pollen and mold spores.

For value conscious customers, ATP now has available the ATP Value Line of vent filters. These filters remove particles, dust, pollen and mold spores. The ATP Value Line filters do not have the activated carbon feature.

The ATP Value Line is priced more in line with lower cost competitors. They are packaged in a plain white box and installation instructions are included. An “upsell” label is featured on all Value Line filters to give the counterman/installer the opportunity to sell a Premium Line vent filter.

Attached is an interchange between part numbers for the ATP Value Line and the ATP Premium Replacement. A sales ranking is also featured for your convenience. This ranking shows the top 90% of sales in both ATP Value Line and Premium part numbers.

In total, 190 part numbers have been added. 66 new Premium Line filters and 124 Value Line filters have been added.

The attached brochure outlines the ATP Vent Filter Program.

The ATP Vent Filter Program gives the consumer and installer a CHOICE:

a Value Line for cost conscious customers.
a Premium Line for customers who demand a high quality vent filter with odor control.
a system to “upsell” the consumer to a Premium filter.

The A-511 Start Up Package and the new A-512 Import Only Start Up Package include an 18” x 26” poster to upsell from a Value to a Premium Filter, a consumer handout that includes the upsell message as well as a $5.00 Consumer Rebate Coupon for the purchase of a Premium vent filter. Service Alert sheets also remind the service writer to upsell to the Premium vent filter.

At the jobbing store, one brand – ATP – has all the coverage (Value or Premium line). Jobber can stock and sell based on customer base. Upsell message is reinforced by the label on the Value Line box.

At the installer and jobber, the upsell results in a higher ticket and more profit dollars!

MORE New Parts!

A new Transmission Filter Marketing Kit for Import vehicles is now available as part number A-110. The attached flyer highlights this kit.

Sixteen new engine oil pans are now available. Details can be found on the New Item List.

A new Chemical Display Pak, part number A-242, has been introduced. Two each of:

AT-202 Protectant
AT-203 Friction Modifier
AT-205 RE-SEAL
AT-206 M Five Alternate
AT-209 Trans Flush and Conditioner
AT-210 Limited Slip Supplement

This small (8” H x 10” W x 7½” D) counter display is a great way to introduce customers to the ATP chemical line.

All price service companies have the latest pricing data from ATP-Inc. Pricing data is available from them now (including the Value Line).

Application data for the ATP-Inc. vent filters has been sent to all electronic catalog companies.

All current and new part number pricing and catalog lookup data is available from our website (www.atp-inc.com) right now.


Executive Summary New interior ventilation filters: — 66 Premium Vent Filters — 124 Value Line Vent Filters Over 95% market coverage Coverage for over 10.9 million more vehicles Pricing for the new numbers is shown on the attached New Item List. Please note availability dates on some new items. Attached is a New Item List for new Premium Interior vent filters. And … an expanded line of Value Line vent filters. Now you have a choice – one supplier, two lines and a way to sell more profitability. For your customers that demand a high quality equal to original equipment or better interior ventilation filter, provide them with the ATP Premium replacement. These filters feature activated carbon to remove odors and a static charge to remove fine particles, dust, pollen and mold spores. For value conscious customers, ATP now has available the ATP Value Line of vent filters. These filters remove particles, dust, pollen and mold spores. The ATP Value Line filters do not have the activated carbon feature. The ATP Value Line is priced more in line with lower cost competitors. They are packaged in a plain white box and installation instructions are included. An “upsell” label is featured on all Value Line filters to give the counterman/installer the opportunity to sell a Premium Line vent filter. Attached is an interchange between part numbers for the ATP Value Line and the ATP Premium Replacement. A sales ranking is also featured for your convenience. This ranking shows the top 90% of sales in both ATP Value Line and Premium part numbers. In total, 190 part numbers have been added. 66 new Premium Line filters and 124 Value Line filters have been added. The attached brochure outlines the ATP Vent Filter Program. The ATP Vent Filter Program gives the consumer and installer a CHOICE: a Value Line for cost conscious customers. a Premium Line for customers who demand a high quality vent filter with odor control. a system to “upsell” the consumer to a Premium filter. The A-511 Start Up Package and the new A-512 Import Only Start Up Package include an 18” x 26” poster to upsell from a Value to a Premium Filter, a consumer handout that includes the upsell message as well as a $5.00 Consumer Rebate Coupon for the purchase of a Premium vent filter. Service Alert sheets also remind the service writer to upsell to the Premium vent filter. At the jobbing store, one brand – ATP – has all the coverage (Value or Premium line). Jobber can stock and sell based on customer base. Upsell message is reinforced by the label on the Value Line box. At the installer and jobber, the upsell results in a higher ticket and more profit dollars! MORE New Parts! A new Transmission Filter Marketing Kit for Import vehicles is now available as part number A-110. The attached flyer highlights this kit. Sixteen new engine oil pans are now available. Details can be found on the New Item List. A new Chemical Display Pak, part number A-242, has been introduced. Two each of: AT-202 Protectant AT-203 Friction Modifier AT-205 RE-SEAL AT-206 M Five Alternate AT-209 Trans Flush and Conditioner AT-210 Limited Slip Supplement This small (8” H x 10” W x 7½” D) counter display is a great way to introduce customers to the ATP chemical line. All price service companies have the latest pricing data from ATP-Inc. Pricing data is available from them now (including the Value Line). Application data for the ATP-Inc. vent filters has been sent to all electronic catalog companies. All current and new part number pricing and catalog lookup data is available from our website (www.atp-inc.com) right now.
Close Window