Executive Summary

• Seventy-five new interior ventilation filters
• Over 85% market coverage
• Coverage for over 3.9 million more vehicles
• Pricing for the new numbers is shown on the attached New Item List. Please note availability dates on all new items.

Attached is a new item list for new interior vent filters. And ... a new line of vent filters.

Now you have a choice!

For your customers that demand a high quality equal to original equipment or better interior ventilation filter, provide them with the ATP Premium replacement.

These filters feature activated carbon to remove odors and a static charge to remove fine particles, dust, pollen and mold spores.

For value conscious customers, ATP now has available the ATP Value Line of vent filters. These filters remove particles, dust, pollen and mold spores. The ATP Value Line filters do not have the activated carbon feature.

The ATP Value Line is priced more in line with lower cost competitors. The Value Line is a line for price-conscious customers. No point-of-sale materials are available for the Value Line and no further efforts to promote it will be made. They are packaged in a plain white box and installation instructions are included.

Attached is an interchange between part numbers for the ATP Value Line and the ATP Premium Replacement. A sales ranking is also featured for your convenience. This ranking shows the top 90% of sales in both ATP Value Line and Premium part numbers.

In total, 75 part numbers have been added. Sixteen new Premium Line filters and 59 Value Line filters have been added. Thirty of the new Value Line filters are pollen filter counterparts to our carbon activated Premium Line.

New wallchart has been redesigned and now more closely follows the layout of the catalog. It now features a complete year, make, and model application index, OEM interchange, and Numerical Listing. Installation instructions are still included for each filter, as well as a buyer’s guide. The application index now includes the Value Line filter listed next to the Premium Line filter.

New jobber catalog has been completely updated. The application index now includes the Value Line filter listed next to the Premium Line filter. Installation instructions and installation times for each filter are included.

All price service companies have the latest pricing data from ATP-Inc. Pricing data is available from them now (including the Value Line).

Application data for the ATP-Inc. vent filters is current and up to date with all electronic catalog companies. The data is loaded in their systems and is available now (including the Value Line).

All current and new part number pricing and catalog lookup data is available from our website (www.atp-inc.com) right now.

Expanded Coverage

Seventy-five new interior ventilation filters are featured in the wallchart No. IV-09 and jobber catalog No. IVC-09. Application listings have also been updated through model year 2008 where possible. With the addition of seventy-five new filters and the carryover coverage provided by the existing line, we now cover over 3.9 million more vehicles. We now provide coverage for over 85% of the vent filter equipped vehicles on the road today.

Refer to the New Item List for further information.

Order the interior vent filter wallcharts and catalogs you require with your next stock order for shipment after we reopen from our inventory shutdown (1/05/2009).

Fax to 847-967-8686 for your personal copy of the following literature

Vent Filter Catalog

Vent Filter Wallchart

Please send one of each of the items checked above to:

Name:

Business Name:

Mailing Address:

Account Number: